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Here's what you'll find in this edition:
- Tourism Partner Updates
- Hurricane Preparedness
- Web Updates
- Visitor Surveys
- Promote Pensacola in Your E-mail Signature
- Vacation Giveaways Needed
Tourism Partner Updates
"You Play, We Play" Gift Card Promotion To Run Aug. 15 – Oct. 2
Visit Pensacola is bringing back its popular “You Play, We Pay!” promotion that offers visitors an American Express gift card valued at up to $300 for a stay of three days or longer. Visitors can register between July 31 and Oct. 1 at VisitPensacola.com, make reservations in Pensacola and Pensacola Beach*, enjoy their vacation and receive a gift card worth up to $100 per day for three days. Guests staying at properties valued at $100 per night or more will be eligible for the $100 gift card and those staying at properties valued between $25 and $99.99 will receive a $50 gift card. Travel must be completed by Oct. 2, 2011 and cannot take place Sept. 3-4 of Labor Day weekend. Visitors must register on VisitPensacola.com before making reservations. Stay tuned for more information. (*Perdido Key is implementing their own program at their request)
HRT: Save the Date
Tuesday, August 16 – Hilton Pensacola Beach Gulf Front featuring Buck Lee, SRIA
Visit Pensacola in the Running for State-Wide Tourism Awards
Visit Pensacola is a finalist for three VISIT FLORIDA Flagler Awards for outstanding website, Internet advertising and social media marketing. Every year, VISIT FLORIDA, the state’s official tourism marketing corporation, presents the Flagler Awards, known as Henrys, recognizing excellence in tourism marketing. This year’s awards ceremony will be held at the 44th Annual Governor’s Conference on Tourism Sept. 25-26. At the ceremony, Visit Pensacola will be recognized for its new website VisitPensacola.com, its Facebook page, which has grown more than 300 percent in the past year, and the “Curious About Our Coast” interactive ads following the oil spill. Visit Pensacola has received five Henrys for its work with the USS Oriskany reef project, the Pensacola Celebrity Chefs and the annual visitor guide.
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Web Updates
Last month’s web stats were very insightful. Visitation on our ‘things to do’ section grew by more than 600 percent. This tells us that more of our web visitors want to know what to do when they get here. For last month’s web reports, please visit our reports section.
Our mobile site launched in late May. Since then, we’ve seen great traffic numbers to our mobile site and hope to leverage and amplify our existing mobile presence. Please use this opportunity to verify your listing with deals or specials your property may have. For questions on how to log in to post specials or update your listing, please contact Mike Bersabal.
Do you have great Pensacola vacation photos or videos you'd like to share with us on Facebook?
Promote Pensacola in Your E-mail Signature
Your e-mail signature is an effective, and often underutilized, marketing tool. You send hundreds of e-mails each day. Spread the message about your business by including links to your website, Facebook page or even to VisitPensacola.com. You can also include a link for visitors to watch a short promotional video on the Pensacola Bay Area.
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Hurricane Preparedness
Nobody likes to talk about the “H” word. But, here we are in the middle of hurricane season, and we want to ensure the tourism industry is prepared. In the event of a storm, we will be contacting each of you via phone, fax and e-mail for an update on your property. We will also be e-mailing you short survey on the status of your business. All information will be posted on a prominent page on VisitPensacola.com. In addition, we will also list emergency contact information for our staff so that you can reach us with any questions or concerns. As a test drill, please take our quick survey below.
Visitor Surveys
Summer travel is off to a strong start. We’ve sent our staff out to Pensacola Beach and Perdido Key to talk to visitors about where they’re from, how long they stay and why they choose to vacation with us. Find the results of our survey by clicking the link below.
Download the 2012 Spring Break Schedule
Vacation Giveaways Needed
Visit Pensacola is building a bank of vacation packages to give away as prizes for various promotions. We are looking for items such as overnight stays, week-long rentals, dinner vouchers, attraction tickets, rounds of golf, gift baskets and any other item that would be a draw for visitors. Visit Pensacola will match dollar for dollar your donation. For instance, if you donate a two-night’s stay, we will purchase an additional two-night’s stay. Or, if you commit to a $100 gift card, we will purchase another $100 gift card to your business. All items will be subject to approval. We will use these prizes throughout the year as giveaways in the media, in e-newsletters, online and on social media outlets. For further questions, please call Laura Lee at 434-1234.